Philippines —Zhongce Rubber Group Co., Limited (ZC Rubber) hosted Westlake dealer conference 2018 in Philippines with more than 250 local dealers from across the country on Sep. 16th In 2017, ZC Rubber achieved revenue over $3.6 billion, increasing by 22% and keeps ranking NO.10 among global tire company since 2012. Ge Guorong, vice president of ZC Rubber, said that ZC Rubber focus only on tires with our belief, innovation and ingenuity and will offer standard, intelligence and contribution in the future.

In his remarks at the conference, Ge Guorong shared that three phases in the company developing of ZC Rubber: to meet demand —for more market share and to survive—consistency and customer satisfaction. “After 60-year development, nowadays we are in the third stage to practice our ongoing commitment to innovation and technology, and meet the individual demands of global customers for their target products.”

For the channel perfect, ZC Rubber will focus on both wholesale and retail store expansion. Wholesale trends to focus on express and efficient value added service with low cost. And retails will concentrate on customers’ experience and simply choice supported by new IT technology.

In the last year, ZC Rubber supplied 17 million pcs tires, ranking as one of the top truck tire manufacturers, and supplied 32.51 million pcs passenger and light truck tires, ranking as the No. 1 in China for replacement market. “We devote ourselves to achieve new record in 2018 on TBR and PCR together with global dealers and customers in both replacement market and OE market. The products and service we supply focus on the value, safety, function and convenience for global customers.”

In the future, ZC Rubber will explore the market with Marketing New Century City Corp. , 15 years long-term cooperator of Westlake tire brand in Philippine. “We expect that our partner establish and improve the sales network in local market, expand the product portfolio, approach more key accounts, and try the mobile service. We work together to increase the profits from all parts of the tire value chain.” Ge Guorong said.