Welcome into the World of Westlake
（From left to right: Akos Barcsik, Deputy General Manager of ZC Rubber Europe; Leo Liao, Sales Director Europe at ZC Rubber Group; Flemming Steiness, Managing Director at DSV; Wendy Cabooter, Sales & Marketing Manager, Equipment at DSV.）
Hannover, Germany, September 17th, 2024 – ZC Rubber is pleased to announce the extension of its strategic partnership with DSV, one of the world’s leading logistics companies. This new agreement extends their successful collaboration by 10 years, further strengthening the relationship between the two companies.
DSV A/S, the parent company of DSV Road Holding NV, is a global logistics powerhouse, employing over 60,000 people across 90 countries. Recently, DSV outbid several competitors to acquire DB Schenker, the logistics subsidiary of German state-owned railway operator Deutsche Bahn, for approximately EUR €14.3 billion. This acquisition marks a significant expansion for DSV in the logistics sector, positioning it to become the world's largest freight operator.
Since 2014, when DSV Road Holding NV first partnered with ZC Rubber, the collaboration has grown from strength to strength. Initially focused on equipping DSV’s trailer fleets with WESTLAKE tyres, the partnership quickly expanded, granting DSV exclusive rights to distribute WESTLAKE TBR tyres across Denmark, Norway, Sweden, and Finland. Over the years, DSV has played a crucial role in promoting WESTLAKE's high-performance tyres across the Scandinavian market, contributing to the brand's growing reputation for quality and reliability.
Under the renewed agreement, DSV Road Holding NV will continue to equip its trailer fleets with WESTLAKE tyres, ensuring consistent quality and performance. Additionally, DSV has committed to fitting all new trailer purchases with WESTLAKE tyres and will actively promote the brand to OEM manufacturers across Europe.
WESTLAKE Tyre, recognized for its outstanding performance and innovative design, recently showcased its Gen II truck tyres, including WSL2, WDL2, WTR2, and WAM2 at the IAA Transport 2024. These tyres are engineered to meet the rigorous demands of the European market, exemplifying ZC Rubber’s commitment to delivering high-performance, eco-friendly solutions that offer exceptional value and longevity. The continued reliance on WESTLAKE tyres by DSV highlights the brand's reputation as a trusted partner in the logistics industry.
Leo Liao, Sales Director Europe of ZC Rubber Group Co., Ltd., commented, “Our partnership with DSV has been instrumental in expanding the reach and reputation of WESTLAKE tyres across key markets in Europe. Extending this collaboration reflects our shared commitment to delivering reliable, high-quality solutions that meet the demands of the logistics industry. We look forward to continuing our work together, driving innovation, and achieving new milestones in efficiency and sustainability.”
Flemming Steiness, Managing Director at DSV, highlighted the importance of the partnership, stating, “This collaboration supports our ambitious growth plans and enhances our capability to serve an expanding global market. Together, ZC Rubber’s innovative, eco-friendly tyre solutions and DSV’s expanded logistics capabilities will drive supply chain excellence and deliver superior service worldwide.”
The renewed agreement strengthens the partnership between ZC Rubber and DSV, reinforcing their commitment to excellence. This extension sets the stage for continued growth, fostering innovation and success in the logistics and tire industries across Europe.
