Welcome into the World of Westlake
March 5, 2022 - The Westlake Tyre brand was displayed on the central LED scrolling board during the broadcast channel of the 2021-22 La Liga Espanyol vs. Getafe match. It was Westlake Tyre’s first attempt at sports marketing through international events in 2022, with the goal to further increase its brand awareness in Europe and subsequently reach millions of fans worldwide.
“Facing the multiple pandemic waves and complicated market environment, Westlake Tyre will continue to innovate in branding and marketing.” ZC Rubber stated, “We will upgrade our globalization strategy and increase brand image through sports marketing and other channels.”
In recent years, the brand owner ZC Rubber has steadily grown its sponsorship in world-class sports events such as the D1 Grand Prix, SMA International Drift Grand Prix, Drift Masters European Championship and others. The company plans to expand its advertising presence in sports events, aiming to scale new heights in local and international coverage.
The brand promotion in this match also served as a warm-up for the official debut of the flagship passenger car tyres for the international market. ZC Rubber will formally unveil the flagship passenger car tyres of the Westlake brand at the upcoming The Tire Cologne in Cologne, Germany, in May 2022.
