Welcome into the World of Westlake
Cancun, Mexico (Nov. 12, 2015)——The second new Westlake tire flagship store of ZC Rubber in Mexico opens after months of preparation. Vice president of ZC Rubber Guorong Ge attends the opening ceremony and hosts the dealer meeting with the local Westlake dealer in the same day.
Guorong Ge brings an in-depth analysis of the current development situation in the tire industry. In his opinion, 2015 is the year of challenges and opportunities because of the various factors. The global economic slowdown, slower economic growth in China, raw materials long-term unsteadily hovering in low level, the fall in crude prices and exchange-rate devaluation are the affecting factors, which brings ZC Rubber some challenges on the global marketing.
However, No matter what the environment is, all of those can't stop ZC Rubber’s international pace. The foundation of ZC Rubber Thailand Increases the production capacity and the establishment of the branch companies aboard in American, Brazil and Europe enhance promoting marketing sales and services. All the strategic layout of ZC Rubber increases the dealers’ confidence.
Mexico is one of the most important markets for ZC Rubber around the world. Guorong Ge, Vice president of ZC Rubber, expresses his gratitude to all the dealers for their support. It is estimated that ZC Rubber will have total global sales of $4 billion, including $ 900 million on the export sales, which will help to maintain its position on the global top10.
Guorong Ge says that ZC Rubber will increase investment on the Westlake tire and be more widely promoted by magazine, new media, street advertisements, car advertising and exhibition. What’s more, the company will strengthen TBR market and vigorously develop PCR markets in Mexico further.
