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WESTLAKE has officially launched new Gen II truck tires at the IAA Transportation 2024 in Hanover, Germany. These additions to the WESTLAKE Gen II lineup, tailored for the European market, showcase the company’s commitment to enhancing performance, safety, sustainability, and cost-efficiency for fleets.
A key highlight at IAA was the introduction of the WSL2, WDL2, and WTR2 as a comprehensive, eco-friendly tire solution for long-haul applications.
WSL2 (Long Run/Steer Axle) offers a high saturation pattern to enhance wear resistance and improve mileage. Its hidden circumferential groove and 3D steel sheet technology increase grip and stability. The Ultra Hybrid Formula ensures reduced rolling resistance and lower fuel consumption, making it an efficient choice for long-distance operations.
WSL2
WDL2 (Long Run/Drive Axle), designed for durability, features a wider tread and high saturation pattern for extended mileage and improved stability. Its multi 3D steel plate design enhances traction, while the advanced tread compound lowers rolling resistance, offering cost-effective, fuel-saving benefits for fleet managers.
WDL2
WTR2(All Routes/Trailer Axle), which has been on the market for over a year, continues to excel as a trailer tire with an A-grade rolling resistance rating on the EU Tyre Label, offering leading mileage and sustainability for trailers and semi-trailers. Together, these three tires provide substantial cost savings for fleet operators while maintaining exceptional performance.
WTR2
In addition to this tire solution, WESTLAKE also launched the WAM2 (Mixed Terrain/All Axle), a multi-service tire designed for both on and off-road operations. The WAM2 features three zigzag main grooves and a high saturation tread pattern, improving wear resistance, preventing stone drilling damage, and extending vehicle mileage. With its Ultra Hybrid Formula, the WAM2 significantly reduces rolling resistance, boosting fuel efficiency and durability.
WAM2
These new tires incorporate cutting-edge designs and striking appearances, emphasizing energy efficiency and environmental friendliness. The Ultra Hybrid Formula minimizes rolling resistance, while the latest Pre-strain Contour Theory (PSCT) reduces tire profile deformation, leading to less uneven wear and greater durability. Each tire is also equipped with Belt-Wrap Technology (BWT), offering superior resistance to rolling damage, extended tire life, and guaranteed stability and safety, providing operators with peace of mind for long-haul applications.
“These tires set a new benchmark for sustainability and efficiency in the commercial vehicle tire sector, enabling European fleets to reduce costs and maximize operational efficiency,” said Mr. Leo Liao, Sales Director Europe of ZC Rubber. “Our commitment to reducing environmental impact through innovative design is reflected in this latest range of products.”
The event also marked 10 years of successful partnership between ZC Rubber and Pneuhage, a leading distributor of WESTLAKE tires in Europe. Mr. Robin Brucke, Head of Product Group Management Commercial Pneuhage Group, expressed high satisfaction with the market launch and customer response to the WESTLAKE Gen II range. “The WESTLAKE Gen II products are market-oriented and deliver noticeable improvements in rolling resistance without sacrificing other key performance attributes. We are thrilled with ZC Rubber's accomplishment and proud to offer these exceptional products to our customers at a highly competitive price point,” Brucke said.
Adding to the excitement, Arsenal Legend Robert Pires made a special appearance at the WESTLAKE booth on September 16th, further highlighting ZC Rubber's role as the Official Global Tire Partner of Arsenal Football Club. Pires engaged with attendees and participated in the "Perfect Shot" challenge, offering visitors the chance to win exclusive Arsenal-branded merchandise, creating a lively and engaging atmosphere at the event.
With these new product launches and the celebration of key partnerships, ZC Rubber and WESTLAKE brand will continue to push the boundaries of innovation, offering high-quality, sustainable, and cost-effective tire solutions for European fleets.
