September 13 , 2019
NEW YORK, U.S —Westlake tire brand, owned by ZC Rubber is displayed on the giant screen in Times Square of New York, to introduce the premium tires for more people.
It is the second time for ZC Rubber and its brands to appear on the giant screen in Times Square since last year. Times Square is referred to as "The Crossroads of the World" and one of the world's most visited tourist attractions. Approximately 330,000 people pass through Times Square daily. It is a good opportunity for ZC Rubber to introduce its products to more people worldwide.
Established in 1958, ZC Rubber has maintained a high-speed development and is now a leader in the tire industry. Since 2012, ZC Rubber has become the top 10 global tire company for 8 years. In the year 2019, ZC Rubber improves its global ranking to NO.9 among tire companies worldwide, according to the latest report released by Tire Business in 2019. The tire revenue of ZC Rubber improved 10.3% to 3,996 million in 2019, beyond the Maxxis international /Cheng Shin Rubber from Taiwan, China.
In the future, ZC Rubber will invest not only on the R&D to improve the product quality, but also offer more marketing support to greatly promote the brand influence through the different channels, like airport, station and highway etc. Also ZC Rubber will provide support for dealers in different markets for local market expansion and market share improving.